Online marketing campaigns for Sony Ericsson, in conjunction with advertising agency Coo'ee Melbourne.

Example: The World's Coolest Car
As a way of introducing a new line of phone accessories Sony Ericsson customers were invited to 'Hit and Win' a toy car via a fun, interactive online game.

Cowwws™ was involved in all aspects of the project including strategy, web site and game development, html e-mail broadcast and management of the online competition draw.

Example: Capture the World
To celebrate the launch of the K700i camera phone Sony Ericsson invited consumers to 'Capture the World' and a win one of 20 mobile phones. Banner ads and e-mail marketing directed visitors to the competition web site where a Space Invaders-esque game introduced them to the key features of this exciting new product.

Cowwws™ involvement in this project included banner ad production, web site and game development, html e-mail broadcast and management of the online competition draw.